To understand the impact of a creative, brand lift survey questions that measure ad recall and awareness, familiarity and favorability, and consideration and competitors are key.

CTV is quickly becoming a common practice, so advertisers need to know how to make the most of emerging opportunities in the landscape. Take a crash course to learn the differences between CTV, OTT, and linear television.

Tying together brand advertising and measurable results is essential, yet it continues to be a difficult task for marketers. Learn how to execute more effective brand advertising campaigns that deliver measurable and actionable results.

Our global perspectives series continues as we interview Ben Foster, Managing Partner of Digital at The Kite Factory. Learn what he thinks about cookieless advertising, what technologies he’s most excited for, and what insights and trends he expects for next year.