Newsletter The
Quantcast
Monthly Solving for the top challenges of 2023

January 2023 Newsletter

This Month’s Spotlight

ADWEEK WEBINAR Embrace Brand on Top of Demand: Recession-Proof Your Ad Spend Wednesday, November 1 at 10 am PDT / 1 pm EDT

Join Quantcast and Adweek for an in-depth look at why embracing brand spend on top of demand is the key to remaining relevant and competitive in today’s advertising landscape. Learn how to measure upper-funnel brand advertising and ways to use technology to move spend towards proven successful tactics.

Marketer’s Pulse

Blog Alphabet Soup: The A-F-Cs of Brand Lift

To understand the impact of a creative, brand lift survey questions that measure ad recall and awareness, familiarity and favorability, and consideration and competitors are key.

Blog What Is CTV?

CTV is quickly becoming a common practice, so advertisers need to know how to make the most of emerging opportunities in the landscape. Take a crash course to learn the differences between CTV, OTT, and linear television.

Blog Redefining Brand Advertising for Modern Marketers

Tying together brand advertising and measurable results is essential, yet it continues to be a difficult task for marketers. Learn how to execute more effective brand advertising campaigns that deliver measurable and actionable results.

03 Pulse Passionate Programmatic Ben Foster

Blog Passionate About Programmatic with Ben Foster

Our global perspectives series continues as we interview Ben Foster, Managing Partner of Digital at The Kite Factory. Learn what he thinks about cookieless advertising, what technologies he’s most excited for, and what insights and trends he expects for next year.

Case Study Sky Lifts Brand Familiarity to New Heights with Quantcast CTV

Learn how Sky and their agency partner MediaCom used unique real-time measurement insights to pivot their CTV strategy mid-campaign, optimizing for a 35% lift in brand familiarity. See how they gained access to cross-device site visit reporting, highlighting the effectiveness of CTV in directly driving consumer engagement with Sky Glass product web pages.

Learn How

Case Study Accor Hotels Drives 16x Return with ‘Perfect Escape’ Campaign During Post-Pandemic Travel Recovery

Learn how Quantcast’s bespoke audience modeling and data-driven approach in identifying Accor’s best audiences drove an astounding 16x return on ad spend (ROAS), the highest of all advertising partners, and in the process set the new CPA standard for Accor hotels. With the right tools, Accor converted audience insights into new marketing tactics and strategies.

Join the Quantcast Research and Development Community

Be on the cutting edge of the future of digital advertising and help us simplify our ecosystem for an even more streamlined, intuitive platform for advertisers. Join our community of marketers! Take the 5-minute pre-screener today.

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Events

December 05, 2022 Business of Digital: Report on Data & AGM 2022

Come join us in-person for IAB Canada’s annual closing event, where Sam Gottfried, Head of Sales, Canada, will discuss all things data. IAB will present the annual CMUST study results as well as the latest and greatest Canadian digital media research reporting in one do-not-miss event.

04 Events Adweek Nextech Digital Advertising

December 06-07, 2022 Adweek NexTech

Join us in December for the fourth annual Adweek NexTech in New York. We’ll be hosting a breakout session on how to succeed without third-party cookies with innovative future-proof solutions that operate in cookieless environments today.

In the News

The 2022 Marketing Renaissance – and What’s Next

Check It Out

On-demand Webinar The Strategy Behind Your Creatives

An in-depth conversation on the multiple components for a successful ad campaign, from audience and placement to strong creatives.

Watch Now

Newsletter TheQuantcastMonthly Solving for the top challenges of 2023