Join the COO of Measured, Nick Stoltz, and Senior Measurement Strategist Lead at Quantcast, Franni Segal, to learn why incrementality testing is a better measurement of performance campaigns. They’ll review the types of tests you can run, best practices to implement today, and how to set them up to enable clean and actionable results.

Join the SVP of Digital Strategy at MediaCom Canada, Darren Hardeman, and Head of Sales of Canada at Quantcast, Sam Gottfried, in this IAB Canada webinar. They’ll discuss what you need to know about addressability, the importance of leveraging audience insights, and the differentiators when considering a media partner.

To understand the impact of a creative, brand lift survey questions that measure ad recall and awareness, familiarity and favorability, and consideration and competitors are key.

CTV is quickly becoming a common practice, so advertisers need to know how to make the most of emerging opportunities in the landscape. Take a crash course to learn the differences between CTV, OTT, and linear television.

Tying together brand advertising and measurable results is essential, yet it continues to be a difficult task for marketers. Learn how to execute more effective brand advertising campaigns that deliver measurable and actionable results.

Our global perspectives series continues as we interview Ben Foster, Managing Partner of Digital at The Kite Factory. Learn what he thinks about cookieless advertising, what technologies he’s most excited for, and what insights and trends he expects for next year.